Customer Experience Intelligence

Your CRM tells you who your customers are. PropCola tells you what they experienced.

PropCola turns customer feedback into clear management intelligence, helping businesses understand experience, salesperson performance, concerns, preferences, competition and decision signals.

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We don't replace your CRM. We show you what your customers experience.
Customer Experience Intelligence Dashboard
● Insights
Experience Rating4.2↑
Information Clarity74%↑
Top ConcernPrice
Considering Alternatives61%
Management Insight

Customers value the experience, but pricing clarity is emerging as a recurring decision concern.

✓ Customer feedback analysed
↑ Experience trend identified
Different by design

Your CRM manages the relationship. PropCola reveals the experience.

Your CRM remains the system of record for customers, leads and sales activity. PropCola sits alongside it as a Customer Experience Intelligence layer, capturing structured feedback and turning it into management visibility.

Your CRM

  • ✓ Customer and lead information
  • ✓ Sales pipeline and opportunities
  • ✓ Follow-ups and sales activity
  • ✓ Customer management
  • ✓ Sales execution

PropCola

  • ✓ Customer experience intelligence
  • ✓ What customers value and where they see gaps
  • ✓ Concerns, preferences and decision drivers
  • ✓ Salesperson performance and information clarity
  • ✓ Competition, alternatives and decision signals
  • ✓ Trends, patterns and management insights
Why customer experience intelligence

Customer experience is happening everywhere. Management needs to see the pattern.

Customers interact with people, products, services and brands across many touchpoints. Some share feedback privately. Others share it publicly. PropCola brings these signals together so management can understand what is happening beyond individual conversations.

Customer interactionShowroom, store, service, consultation, appointment or other customer touchpoint.
→
Private + public voiceStructured private feedback and public reviews create complementary signals.
→
AnalysisFeedback is organized into themes, concerns, preferences and decision signals.
→
Management intelligencePatterns and trends show where experience is working and where attention is needed.
What PropCola understands

See the customer experience beyond a single response.

PropCola brings structured customer voice together so management can see the patterns behind individual feedback.

◉

Customer Voice

Understand what customers actually experienced from professionalism and requirement understanding to product or project clarity.

ExperienceProfessionalismRequirementsInformation ClarityLikes & DislikesConcerns
◉

Management Intelligence

Turn feedback into trends and signals across salespeople, locations, showrooms, projects and customer segments.

Salesperson PerformanceCompetitionPreferencesDecision SignalsTrendsManagement Attention
◉

Reputation Intelligence

Understand your public customer reputation across review platforms, with visibility into reviews, response activity, recurring themes and reputation trends.

Google ReviewsTrustpilotReview MonitoringResponse ManagementSentiment TrendsReputation Insights
One customer voice. Two environments.

Understand what customers say privately and publicly.

PropCola connects private customer feedback with public reputation intelligence, helping management see experience and reputation as part of the same customer journey.

Private Customer Feedback

  • ✓ Customer experience and professionalism
  • ✓ Concerns, preferences and decision drivers
  • ✓ Information clarity and salesperson experience
  • ✓ Competition and decision signals

Public Reputation

  • ✓ Google Reviews and other review platforms
  • ✓ Review themes and recurring concerns
  • ✓ Response activity and reputation trends
  • ✓ Management-level reputation insights

We help businesses understand and manage their reputation responsibly — not manipulate it.

How it works

Ask. Listen. Analyze. Understand. Improve.

Tell us what you want to learn. We create the questions, collect private customer feedback, analyze the responses and give management clear intelligence.

* ASK

Define the questions

Choose the customer experience questions that matter for your business from our question bank.

* LISTEN

Capture silent feedback

Capture private feedback without requiring unnecessary personal information.

* ANALYZE

Find the patterns

Responses are organized into experience themes, concerns, preferences, competition and decision signals.

* UNDERSTAND

See management signals

Compare trends across people, locations and interactions to see what is working and where attention is needed.

Customer Voice

What are customers telling management?

PropCola turns structured feedback into a practical view of the customer experience — not just a collection of form responses.

01
What customers valueSee the strongest parts of the showroom, salesperson, vehicle, project or overall interaction.
02
What concerns themIdentify recurring concerns that create hesitation or reduce confidence.
03
What was unclearFind where product, project, pricing, finance or exchange information was not explained clearly.
04
What drives the decisionUnderstand preferences, competing alternatives and the signals behind a purchase or decision.

Illustrative management signals

Experience Rating4.2 / 5
Positive overall experience
Information Clarity74%
Customers understood the information
Top ConcernEmerging
Pricing / value perception
Alternative Consideration61%
Customers comparing other options
One Customer Intelligence Campaign

Tell us what you want to learn. We'll turn customer voice into intelligence.

A simple campaign can include questionnaire design, private feedback collection, customer experience analysis, salesperson performance, customer concerns, competition and decision signals — followed by a clear management report.

✓ Questionnaire design
✓ Collect private feedback
✓ Customer experience analysis
✓ Salesperson performance insights
✓ Concerns, competition and decision signals
✓ Management intelligence report
Where PropCola fits

Built for customer-facing businesses, not limited to one industry.

PropCola adapts the questions, signals and reputation insights to the interactions that matter for your business. The common need is simple: understand what customers experienced and turn that voice into management intelligence.

Before a purchase

Understand what customers value, what creates hesitation, what remains unclear and what alternatives they are considering.

After a customer interaction

Capture private feedback after a sales, service, consultation, showroom, store or other customer interaction.

Across locations and teams

Compare patterns across people, locations, teams or interactions to identify recurring strengths, concerns and management attention areas.

For management

One intelligence layer for the people responsible for customer experience.

Business Owners & Business Heads

See the overall customer experience and the patterns that deserve attention.

Sales & CRM Heads

Understand salesperson experience, information clarity, customer concerns and decision signals.

Operations & Marketing Teams

Connect customer voice with recurring themes, public reputation and experience trends.

Responsible by design

Understand feedback. Manage reputation. Keep it genuine.

PropCola is built to help businesses understand genuine customer feedback and manage reputation responsibly. It is not designed to create fake reviews, buy reviews, incentivize ratings, selectively suppress genuine negative feedback or manipulate customer sentiment.

Clear boundaries

PropCola is not another CRM.

Your existing CRM stays in place. PropCola sits alongside it and focuses specifically on customer experience intelligence and management visibility.

Not a lead management systemWe don't replace your sales pipeline.
Not a follow-up toolYour existing CRM handles sales follow-ups.
Not an ERPWe sit alongside your existing business systems.
Not a ticketing or booking systemWe focus on understanding the customer experience, not managing transactions.
Let's talk

Your customers are already telling you what they think. Are you listening?

Start with one Customer Intelligence Campaign and get a clearer view of experience, salesperson performance, concerns, competition and decision signals.

Have a requirement or want to understand how PropCola can work for your business? You can connect with us using the options below.

+91 8055735806
Chat on WhatsApp → Email Us →
Questions management usually asks

Clear answers. No unnecessary complexity.

PropCola is designed to add customer experience intelligence without asking your team to replace the systems already in place.

Does PropCola replace our CRM?+
No. Your existing CRM remains the system of record for customer and sales operations. PropCola works alongside it as a Customer Experience Intelligence layer.
What is PropCola actually used for?+
PropCola helps businesses capture structured customer feedback, understand experience and reputation signals, identify recurring patterns and give management a clearer view of what customers are experiencing.
Who is PropCola designed for?+
PropCola is designed for business owners, business heads, Sales Heads, CRM or CX Heads, Operations Heads, Marketing teams and management teams in customer-facing businesses.
How is PropCola different from a normal feedback form?+
A normal form mainly collects responses. PropCola structures questions around the business objective and turns responses into themes, patterns, trends and management intelligence.
What kind of customer feedback can PropCola capture?+
Depending on the campaign, PropCola can capture experience, professionalism, requirement understanding, information clarity, what customers value, concerns, preferences, competition, alternatives and decision signals.
Does PropCola need customer personal information?+
PropCola can be designed to capture feedback without requiring unnecessary personal information. The questions and data collected should be limited to what is needed for the business objective.
Can PropCola work without changing our existing CRM or ERP?+
Yes. PropCola is designed to sit alongside existing business systems rather than replace them. The goal is to add customer experience intelligence without forcing a CRM or ERP replacement.
What is Reputation Intelligence?+
Reputation Intelligence focuses on public customer feedback such as reviews, recurring themes, response activity and reputation trends, helping management understand how the business is being experienced publicly.
Can PropCola help businesses manage Google Reviews?+
PropCola's Reputation Intelligence is designed to support review monitoring, organization, analysis and response workflows where enabled. Google remains the platform that controls its review system and policies.
Can PropCola help businesses get more Google Reviews?+
PropCola can support compliant review-request workflows using a business's genuine Google review link or QR code. Review requests should reflect real customer experiences and should not use incentives, selective positive-review solicitation or rating manipulation.
Does PropCola remove negative Google Reviews?+
No. PropCola does not control Google's review-removal process. Businesses can identify potentially policy-violating reviews and use Google's reporting process, while genuine negative feedback should be understood and addressed responsibly.
Can PropCola guarantee better Google ratings or rankings?+
No. PropCola does not guarantee ratings, rankings or any specific reputation outcome. Its role is to help businesses understand customer feedback, respond appropriately and improve visibility into customer experience.
What does management actually receive from PropCola?+
Management receives structured customer experience insights, recurring themes, trends, comparison views and decision signals that can help identify strengths, concerns and areas requiring attention.